Southbound

Is this a good time to tap new markets in the Global South?

Broadly speaking, the answer is yes. Despite slower growth in many economies including China’s, consumer markets across the Global South are, by and large, flourishing due to a confluence of advanced technology, urbanization and regulatory reforms in many countries.

Greater demand for goods and services propagates diverse, stable markets that aren’t solely dependent on commodities. In turn, cross-border trade and investment are gaining momentum creating a virtuous circle of development.

These developments are creating new challenges, too. The mounting wave of new consumers is impacting the environment, straining resources and creating pressing social needs.

Emerging communities need access to healthcare, food security and education. Upgrading infrastructure — roads and bridges, ports and power plants — is critical to keep pace with growth.

To accomplish these things, entrepreneurs in the Global South need access to capital, talent and expertise from outside their geographic borders.

North-South Flow

The rise of cross-border exchanges along the North-South corridor is one of the great stories of our time. Much of my work focuses on American companies serving international markets. As a leader in creating next-generation technology, U.S. firms bring competitive advantages through their talent pool, world class R&D and capital.

My intention in this blog is to write about the individuals and organizations that play a catalytic role in unlocking new markets. Ultimately, B2B sales to the Global South could become a major contributor to the US’s resurgent export economy while creating high-quality domestic jobs and business opportunities. ?

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